Understanding your niche is important and Amazon is a great research tool to see what the top products are in your niche and what customers are willing to pay to get the solutions they need. Many new online business owners fail because they do not know who their main (more…)
What visual content marketing strategies have you been concentrating on? Are you leaving anything in particular out? Well, for starters, I’ve been noticing how visuals seem to have a major impact on how people engage with brands, websites, products and services, and other online sources in general.
Your conversion rate is a measure of the number of prospective customers that go on your website to make a purchase. In other words, those who actually buy something from your website make up this percentage. As such, a number of site business owners tend to focus solely on increasing (more…)
Often times when people think of sales and marketing they think of a love and hate type of relationship. There’s been a debate for quite some time about whether the sales department or the marketing department is the primary lead in a business.
Computers are designed to store digital files in an organized and efficient manner. However, if you use your computer frequently, you may find that it gets disorganized and it becomes very difficult to find a particular file when you need it. Just like with real documents, it’s important to come (more…)
In my last blog post, I discussed the impact of location-based technologies and how they will transform digital marketing in the next few years, especially when wearable technology really comes into its own.
But let’s not underestimate the marketing value of one of our old friends, which has been around (more…)
Now that you know the basics about connecting with your niche audience at a range of touchpoints, it’s time to look at some of the hottest new trends in digital marketing: location-based technology, including wearable technology.
Many people carry their smartphones, and a whole new generation of wearable (more…)