Creating A Winning Content Marketing Strategy
Do you have a content marketing strategy? You need a good content marketing strategy and plan to ensure that you get the best return on your investment. More and more companies are turning to content marketing these days, and more content will be published in 2018 than 2017.
What should your Content Management Strategy cover?
It is all about the media that you will create for the coming year. This will include written content, visual content, videos, audios and downloadable media. The first thing to assess is who you are creating your content for. It needs to solve a problem that your target market has, and it needs to be unique.
Then you need to consider which content formats you will use. You will need a good blend of text, images, videos, infographics and so on to get your message across. Then you need to think about the channels that you will use to publish your content and finally how you will schedule everything and keep in control of the content creation and publishing.
Why is a Content Marketing Strategy important?
It is all about planning how you will leverage the potential that the Internet can offer you in terms of leads and sales. If you were to write a great and well-optimized blog post that ranks well, then within this post you can add a link to something free in exchange for your visitor’s email address.
You need to plan for some evergreen content. This is content that will not change from one year to the next, and it needs to rank well for a continual flow of organic traffic. You can then use different strategies in this content to generate new leads. You can also boost the circulation of this content using social media ads to test effectiveness.
How to create a Good Content Marketing Strategy
What are your Goals?
The first thing to do is define what your goal is for your content marketing. What is the aim of creating all this content? When you have defined goals, it is easier to plan the details of your strategy.
Research what your Audience Wants
Before you publish any content, you need to understand your audience fully. This means that you should create your buyer persona or customer avatar. If you are new to content marketing, then this is especially important.
When you know your target audience well you can provide them with content that they are looking for. You can make your content relevant to the needs of your market. When you do this, they will devour your content, and your conversions will increase.
Audit your Content
Maybe you already have content out there such as some blog posts. If these posts are popular, then why not use these as the basis for other content? You could create eBooks from posts, videos and so on.
If you have been involved with content marketing for several years, then you need to review how well it is working for you. If you are not getting the results that you want in terms of conversions and other metrics, then try a different approach.
Have a System in place for Managing Content
It is important that you manage your content creation so that you can be sure that what you have planned is being created and published. You will also want to include some content analytics so that you can monitor how well your content is converting.
There are a number of content management systems out there that will assist you with controlling everything. If you use the WordPress platform, then there are a number of tools for content management. HubSpot has content management software, and another good option is CoSchedule.
Come up with Content Ideas
You can brainstorm with colleagues to come up with content ideas, and there are some tools out there that can help you. Websites like BuzzSumo can provide you with information that is popular on social media.
Plan what types of Content you will create
This will be your content management “mix”. We have provided you with several different content types in this article pack, and you need to choose which ones will give you the most impact.
Publish and Monitor
Your content marketing plan must ensure that you publish your content in a timely manner and then managed properly. Changes to the plan will be required if you are not achieving the desired conversions.
What’s your content marketing strategy? Please share your ideas in our comment section.