Videos are a great way to get your message across, and they are a must for your content marketing strategy. You may think that this is a daunting task because you have no experience in video production and editing, but don’t worry, as this article will help you.
You need to Stand Out from the crowd
A lot of companies produce videos for their products and services these days, so you need to find a way to stand out from the crowd. It is much easier to add your personality to a video and explain all of the benefits than it is to write them all down. People will switch off if your text copy is not compelling.
Take your time when you are creating the video. If you need several takes then so be it. Use a simple video editor to piece together all of the best takes. Spend a little time learning how to use your video editing suite so that you can make a seamless video with good transitions if you require these.
If you are in manufacturing, then give your viewers a peek behind the scenes. They will really appreciate seeing how you make your products and the care and attention that is involved. If you develop software, then video your team hard at work. Interview staff members so that they can say how much they enjoy their jobs etc.
Tell People what you are doing
Nobody knows your products and services better than you do so tell your viewers about it. Don’t assume that people already know stuff. There will be some that do and a lot that don’t. Put yourself in the position of never seeing your product before and then start to tell a story about it.
With a physical product, you can use different camera angles to show off the different aspects. If you are marketing software, then use screen capture software to demonstrate how it works and what it will do for the customer. Take your time and try not to repeat yourself. If your product is complex then over-explain so that people understand. Use captions to help.
Your Video needs to add Value
If you want your viewers to watch your entire video, then you need to add some value. Think about how you can excite your viewers so that they watch until the end. Perhaps you could reveal a discount code right at the end or possibly a free trial. Always tell a great story in your videos.
One of the benefits of creating a great video that adds value is that people will share it with their friends and others that they know. Remember that there are millions of videos that people can watch so make yours unique.
Create a good Story
People like stories. So make sure that you tell a good one in your videos. A good story has an introduction, some conflict, a climax and the final resolution. Test your video against these parameters and see if your script stacks up.
Yes, you will need to write a script. Good videos require planning, and you need to be prepared to edit it until it is perfect. Think about having a group of videos where the story continues. At the end of each video, there is a cliffhanger which leads the viewer to want to view the next one.
Distribute your Video
You have spent a great deal of time and possibly money creating your video so now it is time to get it out there. You need to upload it to YouTube and some other video sites such as Vimeo and DailyMotion.
When you upload your video create a title for it that is keyword rich. Also, use related keywords in the description and the tags. If your keywords are not too competitive, there is a good chance that your video will rank high on YouTube and possibly Google.
Once uploaded you need to promote your video elsewhere. Facebook is a must as some Facebook users will only watch videos there. Use other social media platforms as well such as Twitter, Pinterest, and Instagram.