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Different Content Marketing Types (Part Two)

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In the first article, we introduced seven different content types that can increase the visitors to your website and the number of leads that you can generate. Are you ready for another six? Alright, let’s get on with it.

Before we get started, a word about creating content types that you have never created before. There is no need for you to be afraid of these new content ideas. Several resources on the Internet will show you how to create these different content types including some very good YouTube videos.


A guide will be longer than a standard 1,000-word blog post. You need to use a different approach and really go about answering the questions that your audience has on the subject. Use images throughout the guide to make points as clear as possible. You will really need to think through the idea that you have and the design of the guide.

You do not have to give away your guide for nothing. You can use it as a lead magnet to extract the email address of your reader. Your guide really does need to look good to add to its appeal factor. Make sure that the layout is good and that you use the best quality graphics to enhance it.

Reviews of Books

Reviewing books can bring you in plenty of leads if you do it right. You can find related books to your niche and then provide in-depth reviews about them with your recommendations. By doing this, you will help to establish yourself as an expert in your niche which is a great thing to be.

It should go without saying that you need to read the books that you are reviewing first. Don’t just rewrite someone elses book review. If the book is really good, then you can go a step further and request an interview with the author. You can do this over Skype, and you can record it and create a transcript of it.

Create a Rant

A lot of people enjoy a good rant and will share this with people that they know. A rant can be in written form, or it can be a video or audio. You will need to use a different tone when creating your rant to what you would typically use. It needs to be expressive and stronger than your usual content.

The more controversial you can be in your rant the more likely it will become a viral sensation. Think of something in your industry that you dislike. This could be a recent change for example. You do not want to rant too often. Be sure to emphasize that this is your opinion and be careful not to name names.

How To Content

There are few types of content more popular than “how to” content. Whatever niche you are in, you should be able to find something that you can provide expert instruction about. You will need to identify a problem that people in your niche are facing and then show them how to solve that problem.

You can produce how-to content in text and video format. If you are in the software niche, then an over the shoulder video will always be popular. If you are using text, then be sure to include as many images (maybe screenshots) and diagrams so that your readers can really benefit from your content.


Podcasts were not quite as popular some time ago, but are gradually picking up steam because people are beginning to listen more rather than read a lengthy blog post. A really good thing about podcasts is that they are very easy to create.

You will certainly need a good quality microphone to create a good podcast. The built-in microphone on your laptop will not be good enough. Plan out your podcast as you would a good post. Add value by providing a transcript of your podcast.

Record Interviews

An interview with someone who is highly respected in your niche can really go down well with your audience. The respect that your audience has for you will really be elevated if you do this well.

Create a list of questions that you are going to ask the person in advance and then send them over to make sure that they are comfortable with everything. You do not want uncomfortable pauses in your interview recordings. Again, add value by providing a full transcript.





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