Why It’s A Bad Idea To Target A Single Keyword?

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Have you have finally succeeded in ranking in the first two pages after countless tries?  But, there is still a problem.  Perhaps your website seems to be lacking the web traffic that it actually needs to gain any revenue.


The keyword that you have based your website on does not seem to have the capacity to draw in a lot of web crowd, and your business is bearing the brunt of it all.  Below you will find why it is a bad idea to target a single keyword.


Your website needs to target long-tail keywords or phrases that people are most likely to type in when searching for their desired items – items that you claim to provide for them.


This is one of the few drawbacks that you will come across in micro niche blogging. You might be tempted to settle for a single keyword phrase in targeting your desired clientele but this is something that you absolutely must not do.


In other words, there is more to having pertinent keywords for your website than just ranking high on Google. Your website needs to target long-tail keywords or phrases that people are most likely to type in when searching for their desired items – items that your website claims to offer them.


You need to put yourself in your customer’s shoes if you want a semblance of what and how they might choose to search.


For this you need to generate a long list of keywords that you think will draw visitors (and potential customers that hope to get what they are looking for from you) to your website. The reason that you should use long-tail keywords is that you are more apt to gain momentum in your marketing endeavors this way and from the initial attempt.


“Ensure this is done for all the content you feature on your site. Remember it will serve you better if you include more long- tail keywords that consist of three phrases than trying to target an individual red-hot catchphrase.” 


As such, it will help multiply threefold your opportunities of gaining traffic for your content as well as ranking better on Google.


Ranking for longer keywords will be your best bet in making visitors want to visit your website.


The last thing you want to do is work to the bone in getting a single measly keyword to rank higher in local search engines only to find out that it has proven to be useless since it does pull in any visitors to your website.


Therefore make sure that your keyword research is more intense and has the potential of generating phrases that Google’s keyword tool would be all too happy to pick up. If the tool gives only a cursory glance to your keywords, this means that you should keep at it until you get it right.


This is also why you should make sure that an exact matching domain is available for your website.


Niche finding tools like Micro Niche Finder and word tracker will not only provide you with the phrases you want but will also suggest related keywords that might help out as well.


Needless to say, related keywords are important in searching for keywords and any content. For example, a website that includes content that has to do with something like lawyers should also include long tail or related keywords like “divorce lawyer”, “insurance claims” etc.


Photo Credits: Stuart Miles http://freedigitalphotos.net


Bio: Sonya Myricks is a writer, author, publisher, entrepreneur, and PhD candidate. She owns and manages a blog site with several topic categories including digital products, training information on business, marketing, and self-development plus a growing database of quality articles. If you would like more information on how to use Pinterest, visit our website http://biz-startup.com/.

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