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Plan Your Blog Posts in Advance Based on the Season and Products

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Plan Your Blog Posts in Advance Based on Season and Products

As a blogger, it will be to your advantage to make your plans in advance for the content that will appear on your blog. Not only will this help keep you organized, but on track as well. These plans should be centered on the season in addition to the products and services that you plan to promote or launch. Just like a retail store is planning winter sales in the fall, you should be planning in advance for each season for a blog post too.

* Survey Your Audience – Some people tend to think once they have asked their audience a few questions there is no need to enquire further. On the contrary, just because you’ve studied your audience once doesn’t mean you shouldn’t survey them from time to time to ensure you’re still delivering to them the information, product, or service that they need and want. Try a quarterly survey so that you can find out what’s on audience’s mind and get a deeper understanding of their problems so that you can offer the best solution(s).

* Research Your Niche – Keeping up to date on the niche you’ve aligned yourself with is crucial if you want to stay ahead of the curve. Stay abreast of industry news and study regular news for clues to the state of your niche. Keeping in tune with the people you want to market to is essential to obtaining a loyal audience. Look ahead for killer technologies that might turn your niche on its head.

* Check Out the Competition – According to research market expert Stephen Phillips, it’s important for businesses and bloggers to be aware of what their competition is doing… not copy them, but to stay one step ahead on whatever area you wish to compete with them. For example if you offer higher quality products or services, test their merchandise to ensure that your quality is better or offers something that they do not.

* Know What’s Coming – All businesses may not be seasonal, but most, if not all of your audience is regular. They might think of things in terms of certain seasons depending on where they are in their life. For example, if they have school-age children they are thinking differently during back to school time than summertime. Plus, if you have a product, service launch or other event coming up, you should be planning it in the quarter before the event.

* Know Your Realistic Schedule – If you have a regular job, or children at home, or other responsibilities that will get in the way of your blogging responsibilities, be honest about that as you create a schedule for yourself. If you have a lot to do, set a realistic blogging schedule around these other obligations to help keep you consistent in blog posting.

* Brainstorm Topics – Once you have some of this other information set up, it’s important to take some time to brainstorm topics based on the information you’ve gathered above, plus the events you know that are coming. At this point, consider all inspirations and just write them down.

* Organize Your Topics – Take the brainstormed topics and categorize them for your blog. Throw out anything that doesn’t fit. Then organize your subjects and match them with the seasons, events and products that you want to promote.

* Create a Publication Calendar – Add everything to your publication calendar. If you use WordPress, there are a number of plugins that you can use to help create editorial and publication calendars; wherein, you enter the information so that during the times you’ve set aside for writing and crafting content, you can get right to work.

* Set Aside the Time to Create – Now that you have everything ready for you, each time you have the occasion to work, you can get the information from the publication calendar and get going. You can also look ahead easily so you can know whether some of the content needs to be outsourced.

Planning in advance will actually end up saving you time and ensuring your success. Working without preparing will rarely work when it comes to building a successful blog or business. What will work is planning, knowing what is down the road in advance, knowing what products you want to promote, and relating the seasons and current events to your blog posts.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, please leave a comment below.

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