It is a commonly held opinion that content marketing is all about blog posts and articles. But there is much more to it than that. You certainly need a blog and some quality posts on there to keep your readers interested. But you can go far beyond that and you should.
Here you will find other content marketing types that work well to build leads. You do not have to do all of them – think about which ones support your business first. You need to drive traffic to your website and landing pages, and this is what these content types will do.
If you want to create a sharing frenzy (and why wouldn’t you?), then create some compelling infographics. They are extremely popular and shared more than other types of content. They have great viral potential, especially on social media platforms.
You will need to make great infographics. If they have humor in them, then their sharing stock increases. If you do not have the skills to produce infographics yourself then outsource this to a good freelancer.
Memes are basically funny images that have the potential to go viral. They are easy to make (certainly a lot easier than infographics), and if they are funny, then people will share them. You don’t need to be an expert with Photoshop to create a good meme.
You can use memes no matter what niche you are in. It is better to come up with a few great memes that get shared than make tons of them as this can turn people away from your brand. Just don’t overdo it.
Writing product reviews can bring you in leads and sales. What you are doing here is sharing your experience of using a particular product or service and letting your audience know if you recommend it or not.
You will need to go into details about what the product or service is, and then tell your audience what you like and don’t like about it. You will then give a recommendation which leads to a call to action.
For some reason we all like lists. It seems to be in our DNA. You have seen these lists before such as “5 reasons why you need to XYZ” or “10 ways to improve your Google rankings”. These numbers really appeal to people, so you need to use them in your content marketing.
You can either think of a number and then create your list or create the list and add the number in the title when you know what it will be. There are no right or wrong numbers to use. Shortlists and long lists both work well.
EBooks as Lead Magnets
This will be a fairly long guide which will add value by explaining to the reader how to do something for example. You can create these using a word processor like Microsoft Word or Open Office Writer and then create a PDF document from this.
The best eBooks will provide information that is not easy to find elsewhere. Use them as lead magnets to get people subscribing to your email list. Have great graphics created so that your eBook looks high quality and high value.
Use case studies often in your content marketing strategy. They are very effective and will often be the “convincer” that turns potential clients into paying clients. Use case studies to demonstrate how your products and services helped other clients to get the results that they were looking for.
When you are writing your case study use a story based technique. Avoid the use of hype and too much marketing. Use figures and graphs to make your case study more convincing.
People like videos. They would much rather watch a video for a few minutes than read a 2000 word blog post. When you create your videos, you need to make them persuasive. You want the viewer to take action after they have watched.
Good videos almost always have good scripts behind them. It is possible to make great videos on a small budget, but the more money that you can spend on your videos will generally increase the quality and the response that you get.
There are other content marketing types that you can use which will be covered in the next article.