Content Marketing With Facebook
Content marketing with Facebook can really boost your content marketing efforts. You can easily reach your intended audience, especially since there are more than 2 billion monthly active users. When you reach your audience, you can even customize your message and make it personal to them.
Making Facebook a part of your Content Marketing Strategy
You may be wondering how you can leverage the power of Facebook in your content marketing. It is likely that you are creating a lot of content on a regular basis for your blog or website so that you can achieve the search engine rankings that you desire.
Do you know who is reading your content? When you use the tools that Facebook has to offer you, it is possible to improve the results that you are getting from your content and learn a lot more about your target market as well.
It is more than Followers and Likes
Your first step with Facebook is to create a Facebook page if you don’t currently have one. Then you will want to get your page out there and get some people liking it. Having a lot of people like your page does not mean that they are engaging with your content. However, having a high number of likes is attractive to new readers as they will think that the page is worth looking at.
What you really want is an audience that is committed to your page and will visit it on a regular basis. They will look at most of your content and will make comments and share with their friends. They will also like certain posts that you make.
It is not enough to have great content on Facebook. If there is no interaction with users, then it might as well not be there. You must concentrate on building an audience that has a keen interest in your niche. Once you start to build momentum in this area, then you will find that your page will organically grow and become more and more popular. This will lead to more shares, comments, and likes.
Sharing your Content on Facebook
Whenever you produce a piece of content, be sure to share it on your Facebook page. You will be amazed at the traffic you can generate to your page as opposed to organic traffic to your blog.
It is a lot easier to expand your audience with Facebook. When you post your content, make it interesting with appealing descriptions and good use of images. Understand when the most popular times are for your audience and post at those times. Use images and videos a lot as they are very good for increasing engagement with Facebook users.
Using Facebook Insights
Use Facebook Insights to your advantage to discover demographics of your audience such as their gender, their age and where they are located. You can also find out more about their life interests.
Facebook Insights will also tell you how your Facebook posts have performed. This will include engagement and reach. You can integrate it with Google Analytics so that you can really develop your content marketing strategy going forward.
Another great feature is the ability to boost your existing Facebook posts. You can specify the audience that you want to boost your posts to, and it is like creating ads for your target audience. This will help you to gain more followers.
Utilizing Facebook Ads
You also have the opportunity to run Facebook ads which can provide a significant impact on how your Facebook page performs. These ads can obtain more followers for your page that are interested in your niche, and they will share and like your posts.
You can also use Facebook Ads to promote blog posts already shared by your audience. Within the Facebook Ads program, you will have the ability to split test your ads, and you will need to do this to get the most out of your advertising spend. Facebook ads costs less than pay-per-click (PPC) ads and can provide better results for you especially with the new algorithm.