Email promotion is a great way to reach a substantial number of consumers in a short period of time. This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Email marketing is used by many type of business regardless of the products or services they offer.
Below you will find some pros and cons of email promotion.
Pros of Email Promotion
Email Promotion is economical. When you look at pay-per-click ads (PPC), direct mailing, and magazine advertising, email marketing is a bargain. There are some costs involved since you will be using autoresponder software to handle the mailings. Nevertheless, when compared to other methods, this is definitely more cost-effective.
It’s fast. Send an email now and within seconds, the subscriber will get it. Time sensitive promotions, special offers, etc. can be made known to your customers immediately.
Many people check their email daily. As a marketer, you will be able to stay in contact and build brand awareness with your prospective clients and loyal customers.
There are excellent tracking features available with most autoresponder services. You will be able to track and see how many people opened your emails, how many clicked on your links, etc. All these are priceless information because you will be able to fine tune your system to maximize conversion rates.
Email is environment friendly. Add a line to your emails such as, “Save paper. Only print if necessary.” This will show your subscribers that you are running an environmentally conscious business.
Add emails into your sequence and specify day, date and time to send out. In other words, you can key in a few months’ worth of emails and set it to autopilot while you attend to other marketing tactics.
Cons of Email Promotion
Seen as spam. No matter what your intent is, many will infer that any marketing email you send as spam. This can even happen if they opted to receive emails from you. Thus, they will mark your email as spam or simply unsubscribe. Some people might even send a complaint to the mailing service company. It happens.
Deliverability issues. Email service providers are getting more and more stringent. Emails with attachments are deemed suspicious and ferried off into the spam folder. This can make it difficult for your email to end up in a person’s inbox. As such, you should choose autoresponder services that have a good relationship with the email providers.
That pretty much wraps it up. No matter how you look at it, the pros heavily outweigh the cons. As a business owner, it’s of great importance to build your lists and engage them regularly. To get this done it’s essential that you make use of email marketing.
However, even if you have a brick and mortar store, you can always get your customers to fill out a form with their email address so that they can stay connected, and updated to your latest promotions and offers.
Email marketing is effective and it’s here to stay. Get on board and reap the rewards.
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