While there are some massive benefits to starting an eCommerce website, there may be even more benefits to doing it with the Shopify platform. In fact, many of the risks and the potential problems mentioned in this introduction that come with having your own e-store are minimized or eliminated thanks to the Shopify platform.
Whether or not you start an eCommerce business is up to you, but if you decide you are going to, you definitely need to do it using the Shopify platform. Here are just a few reasons.
Experienced Design Team
Your store design costs normally would be thousands of dollars, for getting a website designer that not only has the skills to create a great looking website, but also to program all of the eCommerce functions you need including security.
But with Shopify, there is no huge investment of thousands of dollars. You just pay one of four tiers of pricing and you get the perfect eCommerce website.
Access to the Shopify Team
You get the benefit of the entire Shopify team. You aren’t just getting a website template with Shopify, you are getting a ready-made store that has already had all of the bugs worked out and has been re-designed and re-worked so that it functions perfectly and has just about every feature that you could possibly want.
Easy to Start
The platform is so intuitive that you can start building your store right after logging in. You might have to look at the help pages to use some of the more advanced features but for adding products and customizing design as well as other basics, you can start doing it right away with almost no learning curve.
Safety Measures in Place
You have some incredible security. By law, an eCommerce website has to take certain steps to protect a customer’s financial information, but you don’t just get sufficient security with Shopify, you get some of the most highly rated security features of any eCommerce platform on the market today.
You don’t have to worry about programming security protocols or making sure that your site is protected on all sides from thieves who want your customer’s credit card numbers. Shopify does all the work for you.
Shopify is designed to help you reach your SEO potential. If you were to pay a designer for a custom eCommerce site, you would spend thousands of dollars or perhaps even tens of thousands of dollars and you wouldn’t get the features that you get with Shopify.
One of those features is their search engine optimization. With Shopify, your e-store has the best chance possible to rank high in the search engines and bring you lots of organic traffic.
You get analytics that tell you exactly what is going on. With Shopify, you can see exactly where your customers are coming from, what keywords they are using to reach your site and where they go once they get there, not to mention how long they stay.
All of this information has one primary purpose – to allow you to tweak your Shopify site and your marketing and promotion efforts to get as many people coming to your site as possible and then getting them to stay there once they arrive.
You still have to offer great products, but Shopify helps you market your site much more effectively and gets customers to show up, which is half the battle when it comes to eCommerce.
Responsive Design (Mobile Ready)
Your site is already optimized for mobile and will continue to be optimized in the future. With Shopify, you get a responsive website that will work with any mobile device and as this quickly becomes the primary way that people shop, your eCommerce website is only going to get better, as the engineers behind the platform ensure that you always keep up with the technology.
Website Hosted by Shopify
You get hosting with your site. Shopify has an advantage that many eCommerce platforms do not share – your site is hosted by them, and your payment gateway and other shopping cart features are already taken care of.
Not only does this save you money since you don’t have to pay for hosting, you also will always have enough bandwidth to support your traffic and of course, you get security with the hosting that is unrivaled.
However, I do recommend that you get your own domain name. Why? You’re able to brand yourself and people are more inclined to going to a store that has your own name as it sets you apart from Shopify.
Shopify is extremely reliable. Shopify didn’t get to their spot as the number one eCommerce platform by accident. They are so popular and so widely used because of how reliable the platform is.
When a regular your store begins to get more traffic, you will lose money for every second or minute that your site is down. Using Shopify minimizes the chances of this as much as possible.
Plenty of Apps to Use
Shopify has numerous apps created for your use. The Shopify app store has some talented designers creating programs that you can use to make your eCommerce store even better.
You can customize the appearance of your site and do a great deal with Shopify but with the app store you can create an unstoppable force in the world of eCommerce.
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