The following are just some general tips for marketing across all of the different social media platforms that are out there now and may be out there in the future.
Create One Unified Hashtag or Phrase For Your Brand Or Business
This tip may seem like a no-brainer, but you would be surprised how many businesses skip this vital step. Create, use and market your brand-specific hashtag. You should be using this hashtag on EVERYTHING. Every digital image you create, every piece of collateral, your email signature… Anywhere you can think of—share it!
These people remembered their hashtags—don’t forget to add yours!
By using a product-specific hashtag, you’ll make it really easy for people to find not only what you’re sharing, but what other people are sharing and saying, as well!
This is also a great way to start and join in an engaging discussion with attendees and interested parties.
Connect All of Your Accounts to Cross Promote and Post Content
Nowadays, a lot of the social networking platforms support the ability to connect your OTHER social network accounts to each other. You can then select to option to cross-post and share posts between your different accounts. This is an excellent way to not only save time with having to post on all of the different accounts, but also a way to generate traffic between the different social networks as well.
Research by Viewing Other Page’s And Learning From Their Successes
This is dead simple and very useful. Just head out to other popular page’s in your niche and look at the posts that they make they end up being the most successful. What you can then do is see what they did right or wrong, and implement those strategies into your own marketing plan. Make it a point to regularly do this.
Automate The Process Whenever Possible
It should come as no surprise that for pretty much every single social network out there, there’s a compatible tool or software that will help you automate your marketing in certain aspects. These are all around the net, and they range from free to monthly payments. It’s up to you to find the one that works best for you. This can save you a ton of time, effort, and everything in between. Plus, you may end learning a few things you didn’t know before.
Social media is here to stay. If you’re not using social media to connect and engage with your audience, you are missing out on a world of possibilities!
If you would like more information on how to use SM as a marketing tool, download a FREE copy of 30+ Ways To Market Your Business Using The Power Of Social Media.