10 Reasons Visual Content Dominates

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What visual content marketing strategies have you been concentrating on?  Are you leaving anything in particular out?  Well, for starters, I’ve been noticing how visuals seem to have a major impact on how people engage with brands, websites, products and services, and other online sources in general.

As far as online marketing is concerned, visuals are giving people a great way of understanding and valuing a product or service.  For example, Instagram, Pinterest, and Snapchat are all about visuals.  With that being said, will your focus be geared toward using visuals to market your goods and establish your brand?

Below you will find 10 reasons visual content dominates.

#1 Visuals Are Processed Faster

Approximately ninety percent of facts and figures transferred to the human brain are graphic.  What is more, images are processed 60,000 times faster in the brain than words or content.  In other words, any information you want to share is better conveyed in the form of an image.  

#2 Videos Increase Conversion Rates

Split testing certain features of your site using images has been shown to increase conversion rates.  In addition, making use of visuals on your landing pages can increase the average page conversion by approximately 86 percent. 

#3 Visuals Are Social Media Ready

With the use of images already being something that people share across the Internet, it just makes sense as a website owner to create sharable photos.  Plus, it’s a wonderful way to get your content or brand noticed.

Although social engagement doesn’t directly get your site ranked, it is becoming more important for your company’s search engine optimization.

#4 Infographics Are Popular

Businesses who promote their goods or services with infographics see a 12 percent increase in traffic compared to those who do not.

Infographics are a graphically engaging manner in which to communicate information promptly and effortlessly to your audience.  Businesses that have in-house graphic designers usually are able to produce infographics quickly and easily.

Infographics are not only awesome for when it comes to getting your brand noticed, but social-media sharing, gets them mentioned or commented on more frequently than any other pieces of content — increasing their reach exponentially.

#5 Posts with Graphics Increase Page Visits

Articles coupled with images receive 94 percent more page visits and engagement than those without pictures.  Why?  People are naturally more drawn to photos than they are to links or text.  For example, Facebook posts with an image receive more or less, twice as many comments as those without.

Photo albums on Facebook receive 180 percent more engagement than a normal post.

#6 Business Image in Search Results Gets More Clicks

The likelihood of online shoppers to click on a business’ website whose images appear in the search results is somewhere around 60 percent.  That’s a huge percentage!  As such, be sure to use alternate tags for your product images.

#7 Clear Images Tell More than Product Description or Review

A picture that tells a story about a business’ goods or products, carry more value for the consumer than product description or buyer ratings.

#8 Pictures Reveal Your Products/Services

Use pictures to let people know about your products/services.  Photos describe your goods and/or services and put less pressure on your viewers, which in turn, gives them the power to decide what they would like to do.

No one likes to receive a constant badgering from brands about buying something.  As a good rule of thumb, it’s best to market your goods and services without repeatedly sending the same message to any and everybody unsolicited.  It is an effort worth being pursued and invested in.

#9 Visuals Express Ideas Quickly

Because visuals are capable of communicating information or impressions very quickly, it helps breakthrough the vast heap of online content.

Easily-palatable content is the future published content promotion.  Information that is valuable and given in the shortest time as possible, is something that online users seek out.

By utilizing specific pieces of content to help establish your presence as a trusted expert, make use of Facebook posts, SlideShares, infographics, and so on. 

# 10 Visuals are Easy to Create

Images are becoming easier to craft especially since the ability to alter an image is greatly increased through methods that are easily accessible (e.g., PicMonkey, Pixlr Editor, etc.).

I have started making some of my own header images for my blog posts, and am by no means a graphics artist.  But with a little bit of time and energy, any marketing manager or individual can gather plenty of information to create some images that are interesting and pleasing compared to straight text.

Start slow and see which connection is increased.  Use a split test to see which images resonates well with your audience just to see what you find.

Closing Thoughts

People are visual for the most part.  As such, images help break up the monotony of reading blog articles that have loads of information and facts to share.  Photo editing tools are easier to use, and businesses are gradually taking note of the amount of connection that they can receive if they can communicate with images rather than text alone.

Are you using split tests to see how your written content matches up with your image content for your brand?  Are you recycling your written content to look more appealing as videos, infographics, or SlideShares?

If you have other insights to share about 10 reasons visual content dominates, add them to our comments section below!

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Bio: Sonya Myricks is a writer, author, publisher, entrepreneur, and PhD candidate. She owns and manages a blog site with several topic categories including digital products, training information on business, marketing, and self-development plus a growing database of quality articles. If you would like more information on how to use Pinterest, visit our website http://biz-startup.com/.

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