Your conversion rate is a measure of the number of prospective customers that go on your website to make a purchase. In other words, those who actually buy something from your website make up this percentage. As such, a number of site business owners tend to focus solely on increasing the number of visitors they have, rather than looking at the simple things that can be done with very little cost involved by making just a few adjustments that can have a huge impact on their ability to convert visitors into regular buying consumers.
Improving a website’s conversion rate can be fairly straightforward. Here are 10 techniques for making it happen:
#1 Reduce the Number of Fields for Opt-ins
When asking for information from a potential subscriber, less is best. No need to ask for more than is necessary of your visitors.
#2 Include a Guarantee
By adding a no-questions-asked refund policy on all of your goods and services has the potential to lower the possibility of loss as well as increase your sales and usually more than make up for any returns.
#3 Clearly State the Benefit of Your Product
Listing the features of your product is essential, but it’s even more vital to tell would-be buyers by what means your merchandise will benefit them or solve their problem.
#4 Utilize Video
Add a clear-cut video on your site’s squeeze pages or landing pages to demonstrate there’s a real person behind your brand.
#5 Recommend Related Goods
Don’t forget to add a connection or link between your interconnected information (i.e. content) and experiences so as to keep visitors engaged and on your website.
#6 Tell Visitors Exactly What They Are Going to Receive
Give your site’s guests entirely all the information that’s necessary for them to know about your product: What are the possible uses? Which audience will gain the greatest value? When and by what means will they receive it?
#8 Create a FAQ Page
Often times people want to be able to self-help themselves solve problems and by having a FAQ page it can help clear up some of the familiar questions that the majority of visitors ask.
#9 Remove Distractions
Remove everything that is not relevant to users taking action.
Do away with menus or minimize them.
Remove large headers and sidebars.
Take off irrelevant (stock) images.
#10 Add incentives to Take Action Right Away
It might seem obvious to a number of people and still many may believe it can’t possibly work, yet it does. As a matter of fact, scarcity gives a sense of urgency. There are 2 types of scarcity you can create:
Quantity-related (10 membership spots left)
Defined by time (last day to buy)
Words of caution: the reason for scarcity should be. If it’s fake scarcity, don’t underestimate people’s ability to detect it. Your credibility will go out the window. So refrain from such behavior because it’s just not worth it.
If you know of other ways to help increase conversion rates, please share your tips in the comments section below.