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Using search engine optimization (SEO) techniques to improve your page rank is one of the top ways to get your business noticed.  Backlinking is a very important part of search engine optimization – and, while it is time consuming work, back linking tells Google how popular your business site is.  The more popular Google believes your site to be, the higher page rank you will have.

I can hear you now – “What?  Run that by me again?”  Let’s break some things down into parts, so you’ll have a better understanding of what your SEO professional is talking about when he or she talks to you about improving your presence on the internet.

Backlinks, also known as incoming links or inbound links, are links that come into your site. These are built into other sites, pages, articles, or blogs.  While you might occasionally get a backlink from a satisfied customer who is talking about what a great experience they had with your business, on their blog that is just not going to happen enough to make a difference to Google.  Remember, the Internet is growing exponentially every day.

How do you get backlinks, if not by accident?  Your SEO professional builds them for you by using hyperlinks and high quality, relevant anchor text on pages that link to your website. However, this is not to say you can’t do it yourself if that’s what you choose to do. 

Article Marketing is one way to build credible backlinks.  While you might be tempted to write all your articles yourself, and post them as they are on sites like ezinearticles, eHow, or about.com, it is wisest to leave the article marketing to the pros.  Effective article marketing requires specific keywords as well as a specific percent of keyword density (~2%-3%).  While the articles about your business or product need to be useful and informative, they also need to be engineered properly.

Page Rank is Google’s way of telling consumers which sites are best.  You want your business to rank well in several different searches related to the product or service you are offering.  Say you sell digital products in Atlanta.  You want to rank well in searches like “digital products atlanta”, “digital ebook products atlanta”, “atlanta digital products”, “atlanta digital marketing products” and so on.  While these terms may seem ridiculously redundant to you, covering all the bases can help get your site a higher page rank.  SEO marketing professionals have the fine art of page rank down to a science – just one more reason you need to work with a professional if you’re not doing so already. However, this is not to say you can’t do it yourself.

Once effective backlinking has been put into place, your business will enjoy a higher Google page rank, and receive more Internet traffic.  In turn, more potential customers will know you’re out there, and they will use your business simply because it was easy to find on the Internet.

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Photo Credit: Stuart Miles http://freedigitalphotos.net

 

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