8 Simple Tips for Writing an Effective Video Script
Want a great video script that you can use for marketing? Well, producing one isn’t all that difficult. There are a few things that you can do to make your marketing video very effective. It is impractical to try to craft an effective marketing video lacking an impressive script. For instance, the actual words for your video is the outline for the making of your audiovisual; including the visuals, music, actors and even the call to action (CTA) – will be determined by the video script.
If you are planning on a one-minute video, it may surprise you to know that the script will only need to have about 150 spoken words in it. That’s not much time to convey your message.
With that in mind, here are some tips to help you write the best possible script for your video:
1. Before you start writing, ask yourself the following questions:
a. Who is the target audience for this video?
b. What is the bottom line message I want to get across?
c. What are the key benefits I want to relay?
d. How do I want to present my solution?
e. What do I want viewers to do after watching?
2. Think about the audience for your video and choose the right tone. For example, you may want a more formal tone for a B2B video, while a conversational or humorous tone might be more effective for a video aimed at the general public.
3. Remember that people have short attention spans. Mention your audiences’ biggest frustration or problem situation near the beginning of your video. When you do that, you give people a reason to continue watching to the end.
4. Know what your core message is and stick to it. For example, if the message you want to convey is that your digital products website has the most down-to-earth marketing information and training courses when it comes to Internet marketing, you need to make that the focus of your video.
5. Repetition can be good. Remember those short attention spans, and give viewers a way to retain the information you are conveying in your video. Don’t overdo repetition, but a well-timed repeat of your core message can go a long way toward improving viewer retention.
6. Have a strong call to action. Don’t assume that viewers will know what you want them to do at the end of the video – tell them. Examples might include “Contact Us Today” or “Subscribe Now.”
7. If you do decide to go with a longer script, then your focus must be on entertainment. Very few people are going to watch a 2 or 3 minute sales pitch, but they might watch it if you give them a funny or touching story with characters they can care about or relate to.
8. Read your script out loud before recording it. It’s not enough that your script looks good on the page – it also needs to sound good. When you read aloud it is more likely you will catch awkward wording or repeated phrases.
It can be challenging to get your message across in only 150 words, but if you spend some time getting the video script just right will help you accomplish your goal. And if writing isn’t one of your strong points, you can always hire a professional to write it for you.
Thank you for reading this post. What other ways can you think of to add to the conversation? Please be sure to leave a comment below.