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4 Things ALL Articles Must Have

Currently, the use of articles by websites and Internet based businesses is of great importance and the benefits are immeasurable. They determine a lot in how much traffic is driven to a website. Articles have become a key element in making a site work and earn revenue. Those who own or operate a website should know to include articles on their site that will work on their behalf by increasing their return on investment (ROI).

Articles have been known to be the motivating influence to getting an influx of website visitors. They can also be the main element used in giving a site high rankings in search result pages. As a site’s ranking goes up, the more online surfers will be able to find your site and as a result, increased sales potential. The site owner or operator also has the potential to create additional income streams.

But, it is not just about putting articles on your website; there are specific requirements they must meet too. These requirements must be met in order to get the maximum benefits a daily, weekly, or monthly writing will deliver for your website. Great content will catch the eyes and interest of your customers and keep them coming back for more. They would also be more inclined to refer your site to others.

Here are some tips to assist you in making your articles standout and searchable.  Tweet This! Below you will find four things all articles must have to ensure they help in adding value for your customers, increasing your bottom line, and making your website successful with traffic overflowing.

Keywords and Keyword Phrases

Concentrating on your articles’ keywords and keyword phrases is a must. As each visitor goes to a website, sometime they are just there to browse, but may be really looking for something in particular. When this happens, those who are searching the web will go to a search engine and type in the keywords they are looking for (e.g., Mercedes Benz, content marketing SEO, etc.). It could be anything they want.

The Important thing is that your article contains the keywords that are associated with your website. If you maintain a digital products site, you should have articles about digital products and their types (e.g., eBooks, memberships, software, etc.), for instance. There are many tools on the Internet that provide services to help a webmaster determine what keywords and keyword phrases are looked for the most. Using this tool will help you decide on which keywords will benefit you the most, and which to write about.

Keyword Density

Articles should have good keyword density so that a search engine can sense its presence. Search engines will rank a website high in their search engine results if an article has at least 10 to 15 percent of keyword density. Getting a high rank is what articles do best for a site.

You can determine the density of your keywords and keyword phrases by the number of times they are used in an article. The number may vary and depends on how many words are in the article. Successful articles must have a keyword concentration that is not too low or too high. By having an extremely high density, the heart of the writing is lost and may turn off a reader as well as the search engines. It comes off as overeager, and as a result, an extremely high or low number might get your site ignored by the search engines.

Good Article Content

As mentioned before, you should not just riddle an article with keywords. Not only must your articles be great reading material, but they should provide good information and help people fill a need, as well as entertain. You should also double check your writing to ensure that there are no spelling or grammar errors. If you want people to trust you, create great work that has been carefully planned and composed.

Don’t be afraid to use figure, facts, and statistics. You’ll be surprised at how well people will respond. Try to get reliable data as well as details about a subject matter. Well written articles will boost your reputation as an expert in your field. For that reason, they will come to believe in you, trust you and your products.

Article Linking

Article linking is very important. Whether you use them to contribute to newsletters, submit them to ezines, or other types of websites; remember to include a link to your site. A little resource box that allows you to write a brief description of your website should always be placed right after your articles that have been submitted for publication. People will most likely click on the link directing them to your site if they like your article.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, please leave a comment below.

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